Saint Petersburg company Mozi Jewelry has created a luxury respirator for those with deep pockets and expensive taste – their white gold, diamond-encrusted face-covering comes with a price tag of 10 million roubles ($132,000, €110,000).
The jeweller’s founder and creative director Dmitri Kuznetsov showed the exclusive design to Ruptly on Monday at the company’s headquarters.
Kuznetzov told he came up with the flamboyant design during the first wave of the coronavirus pandemic. “To mark this special year, I decided that I should create a respirator which would remind about this event,” the designer said. “I wanted to create something interesting, not just a mask with filter, but to take a classic respirator which is used everywhere in the chemical industry and in paint and varnish factories as a basis,” added Kuznetzov.
The respirator is decorated with 3,750 diamonds and 450 grams of white gold, with a total weight of 500 grams (1.1 lbs).
Kuznetsov stated the company didn’t initially expect to find a buyer for the product but said that after the respirator was presented to the public, it was instantly purchased by a private collector.